Letters From Rio began not with prints, but with a place.
Rio de Janeiro, a city defined by contrast. Structure against landscape. Geometry against movement. The calm of the ocean against the energy of the streets.

This collection was shaped by those tensions.

Not simply inspired by Rio, but informed by the way the city moves, breathes and exists in colour, light and form.

This page takes you behind the campaign, the moments, process and environment that shaped the collection.

Rio is a city where design exists naturally.

Modernist architecture sits beside lush tropical landscapes.
Tiles, gardens and buildings create patterns that feel both deliberate and organic.

We were drawn to the balance between structure and freedom.

Silhouettes in the collection reflect this contrast - pieces that hold form but move effortlessly with the body.

Prints were developed to mirror the rhythm of the environment: layered florals, geometric influences and bold compositions softened through fluid fabrics.shaped the collection.

The campaign was captured in Rio itself.

Early mornings along the coastline.
Afternoons filled with saturated colour and light.
Evenings where the city slows into warmth.

The environment became a natural extension of the garments - never overpowering them, but framing the movement, print and silhouette.

This campaign is not about spectacle.

It’s about atmosphere.

A feeling of warmth, ease and quiet confidence that lives within the clothes themselves.

Letters From Rio continues our focus on refined silhouettes and expressive prints, designed to be worn beyond a single season.

Across the collection you will find:

• Signature dresses designed to flatter and hold shape
• Coordinated sets that create effortless dressing
• Lightweight fabrics that move with the body
• Prints inspired by natural symmetry and tropical landscapes

Each piece is designed to stand alone, but together they create a wardrobe built on presence and ease.

Fashion often arrives fully formed.

But every collection begins somewhere - a place, a mood, a moment.

Letters From Rio is our interpretation of that moment.

The warmth.
The colour.
The movement.

And the feeling that stays with you long after you leave.

The full Letters From Rio collection is now available.

Discover the silhouettes, prints and pieces that shaped the campaign.

Shop Letters From Rio